Principles of Marketing

Summary of chapter 8 Products, Services, and Brands

Summary of the book: Marketing and Sales; Chapter 19 and 3

Summary of Principles of Marketing, covering all the chapters discussed for the exam.

This summary is written for the exam 'Principles of Marketing' that is given in year 1 of the IBMS course. The document summarises chapter 1 until 6.

This is An summary of charter 5

This summary is for understanding the Principles of Marketing, the content in this document will consist of the following such as; - Defining marketing and the Marketing process. - Analyzing the Marketing environment. - Marketing information - Buying behavior -Business buying Behavior -Consumer-Driven Marketing Strategy -Social responsibility and Ethics

Principles of Marketing summary containing clear explanations, graphics and examples of the 4 P's (product, price, place, and promotion).

A summary of the book needed for Principles of Marketing